The AI-powered path to efficient meetings

Role. UX/UI Designer

Team. 2 Product Designers,

1 Product Manager, 2 Front-end,

5 Back-end Developers and QA Engineers

Scope. Wireframes, user flow map, design exploration, visual design, clickable prototype, UI Kit

The AI-powered path to efficient meetings

Role. UX/UI Designer

Team. 2 Product Designers,

1 Product Manager, 2 Front-end,

5 Back-end Developers and QA Engineers

Scope. Wireframes, user flow map, design exploration, visual design, clickable prototype, UI Kit

The AI-powered path to efficient meetings

Role. UX/UI Designer

Team. 2 Product Designers,

1 Product Manager, 2 Front-end,

5 Back-end Developers and QA Engineers

Scope. Wireframes, user flow map, design exploration, visual design, clickable prototype, UI Kit

The AI-powered path to efficient meetings

Role. UX/UI Designer

Team. 2 Product Designers, 1 Product Manager, 2 Front-end, 5 Back-end Developers and QA Engineers

Scope. Wireframes, user flow map, design exploration, visual design, clickable prototype, UI Kit

As a UX/UI designer, I led the user research and design of Fora, collaborating closely with a product manager and engineers. The project spanned from discovery research to the MVP launch.

As a UX/UI designer, I led the user research and design of Fora, collaborating closely with a product manager and engineers. The project spanned from discovery research to the MVP launch.

As a UX/UI designer, I led the user research and design of Fora, collaborating closely with a product manager and engineers. The project spanned from discovery research to the MVP launch.

Timeline

Timeline
Timeline

Discovery Nov, 2021

Prototype Jan, 2022

First sprint: Feb, 2022

MVP: April, 2022

Discovery Nov, 2021

Prototype Jan, 2022

First sprint: Feb, 2022

MVP: April, 2022

Discovery Nov, 2021

Prototype Jan, 2022

First sprint: Feb, 2022

MVP: April, 2022

15

surveys

15

surveys

15

surveys

To gather valuable data on user preferences and satisfaction

To gather valuable data on user preferences and satisfaction

To gather valuable data on user preferences and satisfaction

3

competitor analyses

3

competitor analyses

3

competitor analyses

To analyze their strengths and weaknesses

To analyze their strengths and weaknesses

To analyze their strengths and weaknesses

2

rounds of usability studies

2

rounds of usability studies

2

rounds of usability studies

To focus on core functionalities and iterate based on findings

To focus on core functionalities and iterate based on findings

To focus on core functionalities and iterate based on findings

Ideation

Ideation

Ideation

I led brainstorming with the product team, generating over 40 ideas to boost focus on customers, security, and how meetings run. We prioritized features and considered user needs to lay the groundwork for a valuable meeting productivity tool.

I led brainstorming with the product team, generating over 40 ideas to boost focus on customers, security, and how meetings run. We prioritized features and considered user needs to lay the groundwork for a valuable meeting productivity tool.

Understanding user needs and product vision

Understanding user needs and product vision

Understanding user needs and product vision

#1. Need clear meeting summaries: capture key points & decisions.

#2. Want data privacy control: decide who sees their meeting info.

#3. Our focus: high accuracy, user control, and actionable insights: turn discussions into next steps.

#1. Need clear meeting summaries: capture key points & decisions.

#2. Want data privacy control: decide who sees their meeting info.

#3. Our focus: high accuracy, user control, and actionable insights: turn discussions into next steps.

#1. Need clear meeting summaries: capture key points & decisions.

#2. Want data privacy control: decide who sees their meeting info.

#3. Our focus: high accuracy, user control, and actionable insights: turn discussions into next steps.

Feature prioritization based on user story mapping framework

Feature prioritization based on user story mapping framework

Design exploration: Live box with filtering, summaries, and collaboration

Design exploration:
Live box with filtering, summaries, and collaboration

Note pad supports multi-user editing for team members collaboration in real-time.

Note pad supports multi-user editing for team members collaboration in

real-time.

Easy access to smart summaries allows users to review quickly important information

Easy access to smart summaries allows users to review quickly important information

Detailed meeting overview

Detailed meeting overview

Key success UX metrics

Key success UX metrics

Key success UX metrics

We set up UX success metrics to gain a more comprehensive understanding of how well the platform is meeting the needs of its B2B customers and identify areas for further optimization and improvement.

We set up UX success metrics to gain a more comprehensive understanding of how well the platform is meeting the needs of its B2B customers and identify areas for further optimization and improvement.

We set up UX success metrics to gain a more comprehensive understanding of how well the platform is meeting the needs of its B2B customers and identify areas for further optimization and improvement.

We set up UX success metrics to gain a more comprehensive understanding of how well the platform is meeting the needs of its B2B customers and identify areas for further optimization and improvement.

engagement

engagement

50 daily active users

2 sessions/week per user

50 daily active users

2 sessions/week per user

adoption

adoption

10 teams as constant users

Customer churn rate below 5%

10 teams as constant users

Customer churn rate below 5%

workflow

workflow

20% productivity gain for users

90% task success rate

20% productivity gain for users

90% task success rate

Custom UI Kit

Custom UI Kit

Prior to Fora's launch, I established a core UI Kit - a comprehensive foundation that defined our design language. It included a detailed style guide and components. This UI Kit served as a critical building block, paving the way for a more robust design system in the future.

Prior to Fora's launch, I established a core UI Kit - a comprehensive foundation that defined our design language. It included a detailed style guide and components. This UI Kit served as a critical building block, paving the way for a more robust design system in the future.

Prior to Fora's launch, I established a core UI Kit - a comprehensive foundation that defined our design language. It included a detailed style guide and components. This UI Kit served as a critical building block, paving the way for a more robust design system in the future.

This snapshot showcases a part of the UI Kit in Figma

Investor pitch deck design matters

Investor pitch deck design matters

Through collaboration with the product and marketing teams, I designed a data-driven pitch deck for the Product MVP.

Through collaboration with the product and marketing teams, I designed a data-driven pitch deck for the Product MVP.

Impact

Impact

75%

75%

increase of weekly active users

within three months

increase of weekly active users within three months

Fora raised $3.8 million in the latest seed funding round from Converge

and 4 other investors, signifiying a strong investor belief in Fora's potential to transform the way professionals manage and gain value from meetings.

Fora raised $3.8 million in the latest seed funding round from Converge and 4 other investors, signifiying a strong investor belief in Fora's potential to transform the way professionals manage and gain value from meetings.

Takeaways

Takeaways

A product will never be 'finished'. The most essential thing to remember about UX design is its fluidity. As your startup and product scale, as your users grow, technology, science, and trends evolve, so will your product.

A product will never be 'finished'. The most essential thing to remember about UX design is its fluidity. As your startup and product scale, as your users grow, technology, science, and trends evolve, so will your product.

Next project

AI-driven platform for data automation

Next project

AI-driven platform for data automation

Next project

AI-driven platform for data automation

Next project

AI-driven platform for data automation